The French Cultural Strategy and the Japanese Paradigm

How to Seduce in International Relations in the 21st Century?


  • Pierre-William Fregonese Centre Thucydide - Paris 2
  • Kazunari Sakai Université de Kobe


Mots-clés :

cultural strategy, influence, soft power, cultural diplomacy, France, Japan


France used to have one of the most powerful cultural diplomacy: it needs nowadays to modernize its strategy to hold on to its international position. France has a long history of foreign cultural policy and is one of the few countries that have placed great emphasis on fostering its culture abroad. However, the French position is currently being challenged by emerging international rivalries. Establishing a cultural strategy in the 21st century requires not only a consistent approach between the projection of an elite culture and of a pop culture, but also a joint action between public and private players. Japan could be a model, even a paradigm for France and its cultural action abroad, as well as an ally through a cultural alliance.

Bibliographies de l'auteur-e

Pierre-William Fregonese, Centre Thucydide - Paris 2

Pierre-William Fregonese est docteur en science politique de l'Université Panthéon-Assas, chercheur associé au Centre Thucydide et enseigne à Sciences Po Lille et à l'EMIC. Ancien chercheur invité à l'Université de Kobe, ses recherches portent notamment sur les influences culturelles de la pop et de la geek culture en Europe et en Asie de l'est (Chine, Japon, Corée du sud).

Kazunari Sakai, Université de Kobe

Kazunari SAKAI, PhD (2007, Kobe University), is Professor of International Relations and EU Studies at the Graduate School of Intercultural Studies, Kobe University, Japan. His current research foci are on the EU’s external relations with neigbouring countries, migration issues across the Mediterranean Sea, and global governance related to migration. Past positions include invited Professor at Institut d’études Politiques de Paris, Université Paris Ouest Nanterre La Défense and Université Panthéon-Assas Paris II. Published works include Yōroppa no Minzoku Tairitsu to Kyōsei (Ethnic Conflict and Harmony in Europe), which won the 2008 Murao Scholorship Foundation Academic Prize; “Enlargement of the EU and Struggle to Coexist with Cultural Others,” in Kazunari Sakai and Kazuko Iwamoto, Eds., European Identity Formation and Its Political Significance, Intercultural Research Center, Kobe University, 2014. From April 2016, he is coordinator of the JSPS (Japan Society for the Promotion of Science) Core-to-Core Research Programme on the “Public Policies on Migration, Multiculturalisation and Welfare for the Regeneration of Communities in European, Asian and Japanese Societies”.




Comment citer

Fregonese, P.-W., & Sakai, K. (2021). The French Cultural Strategy and the Japanese Paradigm: How to Seduce in International Relations in the 21st Century?. ALTERNATIVE FRANCOPHONE, 2(9), 6–22.

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