Designing a Communication Tool for Community’s Youth Awareness and Involvement in Environmental Rehabilitation towards Digital Activism

Authors

  • Peach Dianne F. Pahilan
  • John Angelo D. Gundran
  • Fernando R. Omboy Jr.
  • Angelica N. Ecaranum
  • Chantal M. Sumicad
  • Lovely Mae Acuno
  • Hanz J. Arceño
  • Angeli Pizarro Monsanto

DOI:

https://doi.org/10.29173/cjfy30102

Abstract

This study explored the critical role of youth in the promotion of environmental rehabilitation. In particular, it sought to find out whether youth are aware of the environmental problems particularly the pollution of the creek located in their community and whether digital activism could motivate them to take part in the rehabilitation efforts. This creek has been polluted for many years causing flooding and other problems. Grounded in the Social and Behavior Change Communication Theory, the research was completed in four phases. In Phase 1, the findings indicated encouraging levels of awareness and willingness from youth to participate in the environmental rehabilitation efforts of the creek. Phase 2 involved designing the digital communication tool, which is the Facebook page "Uswag Bitan-ag," drawing inspiration from literature, elements of design, principles of design, and universal design principles. This tool was created for visual appeal, engagement, and inclusivity, aligning seamlessly with the identified demographic preferences and community needs. In Phase 3, the focus group discussions among selected youth demonstrated positive perceptions of the Facebook page design. Youth acknowledged the tool, noting that it would inform and engage them, with recommendations for varied content, increased post frequency, and a focus on environmental activities. Phase 4 affirmed the tool's effectiveness and design principles. Recommendations included refining balance through white space utilization and enhancing specific design elements for heightened visual impact. The comprehensive findings highlight the transformative potential of digital activism and well-designed communication tools to the youth in fostering community awareness and active participation in environmental rehabilitation initiatives, particularly for the Bitan-ag Creek.

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Published

2025-01-01

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Section

Articles