Aligning Continuing Education Units and Universities: Survival Strategies for the New Millennium
AbstractThe goal of the study presented in this paper was to understand and to start to document the contributions that a continuing education unit (CEU) makes to the university. Although continuing education contributes in both financial and non-financial ways, the financial benefits are often the only recognized contribution. The non-monetary contributions are significant, however, and may be the most critical.A national survey of Canadian continuing education deans, conducted by the author, is discussed in this paper. Deans were asked to respond to a list of contributions that were identified by focus groups of continuing education programmers. Deans were also asked to rank each indicator as to its level of importance in gaining support for a CEU within the university. Outcomes were categorized on the basis of their financial contributions and on contributions to the teaching mission, the research mission, and the strategic directions and initiatives of the university. The findings provide evidence of significant contributions in all four categories, although the research contributions are ranked the lowest. CEUs may find the list of institutional outcomes identified in this paper useful in assessing their own contributions and in building support for their units.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).