Article
Mining
the Cultural Evidence: Situating Planning and Leadership within the Academic
Library Culture
Lyn Currie
Head, Education & Music Library
University of Saskatchewan
Saskatoon, Saskatchewan, Canada
Email: lyn.currie@usask.ca
Carol Shepstone
University Librarian
Mount Royal University
Calgary, Alberta, Canada
Email: cshepstone@mtroyal.ca
Received: 5 Dec. 2011 Accepted:
2 July 2012
2012 Currie and Shepstone. This is an
Open Access article distributed under the terms of the Creative Commons‐Attribution‐Noncommercial‐Share
Alike License 2.5 Canada (http://creativecommons.org/licenses/by-nc-sa/2.5/ca/), which
permits unrestricted use, distribution, and reproduction in any medium,
provided the original work is properly attributed, not used for commercial
purposes, and, if transformed, the resulting work is redistributed under the
same or similar license to this one.
Abstract
Objective – This study investigated organizational culture in two academic
libraries in order to propose culturally responsive strategies for developing
planning and leadership initiatives. A case study conducted at the University
of Saskatchewan Library (Shepstone & Currie, 2008) was replicated at two
other Canadian academic libraries to generate some comparative data on
organizational culture in Canadian academic libraries.
Methods – The Competing Values Framework (Cameron & Quinn, 1999, 2006)
provided the theoretical framework and the methodology for diagnosing and
understanding organizational culture. The Organizational Culture Assessment
Instrument (OCAI) was administered by questionnaire to all library staff at
Mount Royal University and Carleton University libraries.
Results – Scores on the OCAI were used to graphically plot and describe the current
and preferred culture profiles for each library. We compared the cultures at
the three libraries and proposed strategies for initiating planning and
developing leadership that were appropriate for the preferred cultures.
Conclusions – This research demonstrates that academic library culture can be
diagnosed, understood, and changed in order to enhance organizational
performance. Examining organizational culture provides evidence to guide
strategy development, priority setting and planning, and the development of key
leadership abilities and skills. Creating culturally appropriate support
mechanisms, opportunities for learning and growth, and a clear plan of action
for change and improvement are critical.
Introduction
There
is a growing interest within the library sector in the role organizational
culture plays in shaping the workplace and contributing to the effectiveness
and success of the organization. An analysis of organizational culture provides
a context and starting point for creating a road map for change and continued
organizational development. A clear understanding of the organizational
cultures can help libraries to grow and thrive, and help determine the right
pathways for organizational change (Roberts, 2009).
Culture
is often defined as the sum of activities – symbolic and instrumental – that
exist in the organization and create shared meaning. Socialization is the
process through which individuals acquire and incorporate an understanding of
those activities. Organizational culture gives identity, provides collective
commitment, builds social system stability, and allows people to make sense of
the organization (Sannwald, 2000).
Mining
the cultural evidence provides rich organizational data to inform planning.
Assessing the organizational culture provides evidence of the collective will
and the norms at play within an organization at a particular point in time, how
the members of the organization might want to change and reshape these norms,
and how these patterns might influence future success of the organization.
Studying the cultural dynamics of an organization also enables us to recognize
the shared goals and actions that are most likely to succeed and how they can
be best implemented.
A research study in 2006 at the University of
Saskatchewan (U of S) Library explored the organizational cultures of the
library and proposed actions to implement culture change and achieve
organizational transformation and renewal (Shepstone & Currie, 2008). At the time of the study, 15 of 38 librarians
were new to the library and addressing their socialization and acculturation
(Black & Leysen, 2002) raised questions
concerning the impact of the library’s culture on their work. In addition,
analyzing the library’s culture would also inform the strategic planning
process and contribute to the transformation and renewal initiated by the new
Dean of the Library.
Having
completed that study we were interested in comparing our findings at the U of S
with other Canadian academic libraries. An opportunity to do this was pursued
in 2009 when two of the researchers, recently appointed as senior
administrators at Carleton University and Mount Royal University, replicated
the U of S study. The U of S study had focused on identifying culture
preferences and proposing strategies to achieve a culture change. In the new
studies the researchers examined culture preferences in order to focus on
planning and leadership, key elements for change that had been identified in
the 8Rs study of human resource trends in Canadian cultural industries (8Rs
Research Team, 2005). (Note that Mount Royal University officially moved from
college to university status in September 2009. The data for this article were
gathered prior to this name change.)
The
researchers also hoped that generating some comparative data on organizational
culture in Canadian academic libraries would provide a basis for further
research on the academic library culture in Canada.
Literature
Review
Organizational
Culture and Change
We have reported previously on the research that demonstrates the importance
of assessing culture in order to achieve significant and lasting change in an
organization (Shepstone & Currie, 2006, 2008).
Understanding
an organization’s culture is essential for managing change and improving
institutional performance (Gregory, 2008; Quinn, 1988; Schein, 2004). Tierney
(2008) comments that understanding organizational culture is critical for those
who recognize that academe must change but are unsure how to make that change
happen. An understanding of culture enables an organization’s participants to
interpret the institution to themselves and others, and in consequence to
propel the institution forward.
For
any organizational change to be sustainable there need to be changes to
perceptions, beliefs, patterns of behaviour and norms, and ways of sense-making
that have developed over long periods of time. The culture of an organization
creates behavioural expectations that direct employees to act in ways that are
consistent with its culture. Behaviour change then is critical to the success
of any culture change. Institutionalizing change in an organizational culture
requires a conscious attempt to show people how the new approaches, behaviours,
and attitudes have helped improve performance, and
taking sufficient time to ensure the next generation of leaders and managers
personify the new approach (Kotter, 1996). The “Seven
S” model of Waterman, Peters, and Phillips (1980) recognized that successful
culture change may require a change in structure, symbols, systems, staff,
strategy, style of leaders, and skills of managers.
As
learning and knowledge-creating organizations, academic libraries are places
where people continually expand their capacity to create the results they
desire and where new and expansive patterns of thinking are nurtured (Senge, 1990). Garvin (1993) describes a learning
organization as skilled at creating, acquiring, and transferring knowledge and
at modifying its behaviour to reflect new knowledge and insights. An
organization that modifies rather than reinforces behaviour needs a schema of
socialization that allows for creativity and difference to flourish, and
encourages new members to participate in the re-creation rather than merely the
discovery of a culture.
Organizational Culture and Leadership
A
full, nuanced understanding of an organization’s culture assists leaders in
articulating decisions in a way that speaks to the needs of members of the
organization and marshals their support. When we use a cultural perspective we
have a better understanding of how seemingly unconnected acts and events fall
into place and how to help the organization’s members
move forward.
An
awareness of organizational culture encourages leaders to consider real and
potential conflicts within the organization, to recognize structural or
operational contradictions that suggest tensions in the organization, to
implement and evaluate everyday decisions with a keen awareness of their role
and influence on organizational culture, to understand the symbolic dimensions
of ostensibly instrumental decisions and actions, and to consider why different
groups in the organization have varying perceptions about institutional performance
(Tierney, 2008).
Numerous
theoretical frameworks for studying leadership in higher education institutions
have been proposed, such as Baldridge’s (1971)
tripartite model of academic governance, which characterizes organizational
types and how leadership manifests its character in each. Studies of leadership
in the postsecondary sector, as well as the public, business, and military
sectors, have given rise to the emergence of organizational theories of
ambiguity, organized anarchy, garbage can processes, and loose coupling (Cohen
& March, 1974; March & Olsen, 1986; Mohr, 1982; Scott, 1981; Weick, 1979).
Recent
research has focussed on shared governance as a form of collaborative
leadership which incorporates the specialized knowledge and experience from all
staff and increases the effectiveness of policy-making, to bring a broader
range of experience and knowledge to weigh on decision-making than traditional
hierarchical leadership (Escover, 2008; Hansen,
2009). Gobillot (2009) argues that “connected
leadership” involves leaders engaging with employees, improving performance by
building trust, and giving meaning to workplace relationships. The aim of
leadership is to secure engagement, alignment, accountability, and commitment.
Researchers
have also investigated leadership, change, and institutional effectiveness
within postsecondary institutions (Kezar &
Lester, 2009; Kuh & Whitt, 1988; Tierney, 2008). Bergquist and Pawlak’s (1992,
2008) analysis of the interaction of academic cultures and the leadership
practices needed to engage all six cultures has contributed to our
understanding of organizational behaviour in higher education. The six cultures
operating in the academy – the collegial, managerial, developmental, advocacy,
virtual, and tangible – are what make higher education institutions so
challenging to learn in, work in, administer, and lead.
Cameron
and Quinn (1999, 2006) explored the relationship between leadership roles and
managerial skills, and personal and organizational effectiveness, in order to
identify the leadership competencies most needed to support an organizational
culture change process. They found that in organizations with a dominant
culture type, the most effective managers and high-performing leaders
demonstrate a matching leadership style while parenthetically developing
capabilities and skills that allow them to succeed in other culture types.
Leaders operate both within the context of the culture and as change agents
upon the culture. Pors (2008) explored the relationship
between library directors’ behaviour, style, and propensity to acquire
information, and the direction and change processes in libraries. He argued
that leadership is an important element in the configuration of organizational
culture, and both leadership styles and the leader’s approach to innovation,
change, and competency development are important in relation to the directions
of the organization. Bolman
and Deal (2008) developed four perspectives or frames for understanding
organizational leadership (structural, human resource, political, and
symbolic), and described the leadership values evident in each. They concluded
that for leaders to be successful, they need the ability to see organizations
as organic forms in which needs, roles, power, and symbols must be integrated
to provide direction and shape behaviour.
The
literature on library leadership (Garvin, Edmonson,
& Gino, 2008; Hernon & Rossiter,
2007; Hernon & Schwartz, 2008; Mathews, 2002; Mech & McCabe, 1998; Riggs, 1999) discusses the emergence
of leadership theories and styles, such as situational, distributed, authentic,
transactional, and transformational leadership, and focuses on examining
leadership competencies and effectiveness.
For
Maloney, Antelman, Arlitsch,
and Butler (2010), organizational culture defines and creates leaders – those
who have the ability to recognize changes in the external environment that
necessitate internal change and are able to lead an adaptation of their own
organization’s culture to meet new challenges.
Some
researchers have been critical of the lack of evidence-based research on
library leadership. Weiner (2003) claims that many aspects of
leadership have not been addressed and a comprehensive body of cohesive,
evidence based research is needed. Lakos (2007)
supports creating a culture of assessment and argues for leadership that
enables a library to accept evidence based management based on the use of data
in planning and decision-making.
Any
discussion of leadership attributes appropriate to the culture of the
organization also needs to account for the diversity in the workforce,
particularly along generational lines. The extensive literature on the
influence of generational perspective includes descriptions of the perceptions
of desired leadership traits as evidenced by Traditionalists, Baby Boomers,
Gen-Xers, Generation Jones, and Millennials,
to name a few (Beck, 2001; Howe & Strauss, 2000; Lancaster & Stillman, 2002; Martin, 2006; Ulrich & Harris, 2003; Wellner, 2000; Young, Hernon,
& Powell, 2006). Researchers emphasize the need for a creative and
constructively engaged workforce, and an environment that accommodates the
needs and wants of each generation, and acknowledges that the workplace will
progress only when an intergenerational dialogue is encouraged, nurtured, and
becomes a seamless part of the operating environment.
Organizational
Culture and Planning
Identifying
an organization’s culture plays an important role in implementing a successful
planning process. McClure (1978) claims that revealing the current dominant
values and beliefs of an organization is a critical foundational step in
developing a planning process. Planning to plan is where organizational culture
plays its most vital role and where cultural norms will either facilitate or
impede further planning decisions. Planning based on shared outcomes, vision,
and mission, and a discussion of past success and future milestones, is a key
component of any effort to change a library’s culture (Russell, 2008).
Identifying organizational culture norms and aspirations is helpful in
determining the most advantageous planning processes for a particular
organization.
Exploring
organizational culture can also be instrumental in determining an organization’s
readiness for change. For Schein (2004) it is a question of whether the
organization is “unfrozen” and ready for change or suffering from inertia and
unwillingness to consider change (p. 325). Strategic planning, when grounded in
organizational culture awareness, provides guidance in how to balance
potentially quick wins with those areas that may take more patience and effort
to come to fruition. In all planning activities and processes, engagement and
readiness are perhaps the most critical factors in the ultimate success of the
plan. The best-constructed planning processes, with the most creative or tested
methods, may not come to a successful and workable plan if an organization’s
culture is not fully and actively considered.
Bolman and Deal (2008) observe that
organizational structures and processes such as planning, evaluation, and
decision-making are often more important for what they express than for what
they accomplish. An organization’s culture is revealed and communicated through
its symbols, myths, vision, and values. At Harvard University, for example,
professors are bound less by structural constraints than by rituals of
teaching, values of scholarship, and the myths and mystique of Harvard. Leaders
who understand the significance of symbols can shape more cohesive and
effective organizations so long as the cultural patterns are aligned with the
challenges of the marketplace.
There
is a substantial body of research that also offers longitudinal evidence
linking culture to organizational effectiveness and success (Baker, Riesing, Johnson, Stewart, & Day Baker, 1997; Cameron,
1986; Collins, 2001; Collins & Porras, 1994; Kotter & Heskett, 1992; Linn,
2008; Lysons, Hatherly,
& Mitchell, 1988; Quinn & Cameron, 1983; Quinn & Rohrbaugh, 1983).
Assessing
Organizational Culture
We
have discussed elsewhere (Shepstone & Currie, 2006) the value of assessing
culture as a necessary first step when undertaking organizational change,
renewal, and improvement. Change involves changes to fundamental perceptions,
beliefs, patterns of behaviour, and norms and ways of sense-making that have
developed over long periods of time. Plans for change must be carefully
integrated into existing culture, recognizing the potential points of
resistance and finding opportunities to build on existing strengths.
The
research on organizational culture and change and the research frameworks and
methodologies that have been developed, in particular the extensive application
of Cameron and Quinn’s (1999, 2006) Competing Values Framework (CVF) to assess
culture, has been well documented (Giek & Lees,
1993; Gregory, 2008; Lamond, 2009; Paulin, Ferguson, & Payaud,
2000; Sendelbach,1993; Stevens, 1996; Thompson, 1993). Much of the literature
that analyzes library culture draws on the CVF to investigate the question of
culture and subcultures (Faerman, 1993; Kaarst-Brown, 2004; Lakos &
Phipps, 2004; Maloney et al., 2010; Salanki, 2010;
Shepstone & Currie, 2008; Varner, 1996).
Aims
Our
review of the literature revealed three areas that we wanted to address in
framing our research:
·
There were no studies of organizational
culture in Canadian academic libraries. We wanted to produce a study that could
generate some interest in comparative research on academic library culture in
Canada.
·
As Bergquist and Pawlak (2008)
observe, cultural analyses yield important insights into the life and dynamics
of an organization but they often provide little guidance to the organizational
leader for engaging those cultures. It was our intention to provide such
guidance to the senior leadership by identifying specific strategies
appropriate to the cultures of the libraries under investigation.
·
There is a
need for applied research that leads to practical actions. Lowry (2011) is
critical of the CVF model, claiming it “leads to assessments that find all four
archetypes at work in a library and, thus, lead to generalizations without much
precision that may not lead to effective action” (p.
3). In undertaking this research we were
primarily interested in producing an action plan or set of strategies for
developing leadership and planning processes that would be effective in the
desired culture.
The
new case studies therefore set out to explore three questions:
1.
What is the current as opposed to the
preferred culture of each library?
2. What strategies are appropriate for initiating planning and
developing leadership in the preferred culture of each library?
3.
What comparisons of the current and
preferred cultures can be drawn from the three libraries?
Methods
We
defined organizational culture as a collective understanding, a shared and
integrated set of perceptions, memories, values, attitudes, and definitions
that have been learned over time and which determine expectations (implicit and
explicit) of behaviour that are taught to new members in their socialization
into the organization (Shepstone & Currie, 2008).
The
case study method was used to undertake this site-specific exploration of
organizational culture. By delineating and describing key dimensions of culture
via case study, a more intense analysis and specific understanding of
organizational culture are possible (Tierney, 2008). The case study method is useful
as an exploratory technique when applied to investigations of organizational
performance, structure, and functions (Hernon &
Schwartz, 2008). We chose Mount Royal University and Carleton University
libraries because two of the three researchers worked at those institutions and
could provide local oversight of the study.
Applying the Competing Values
Framework
Cameron
and Quinn’s Competing Values Framework (CVF) provided a theoretical framework
for understanding organizational culture. It offered a process for identifying
what needs to change in an organization’s culture and for developing a strategy
to initiate a culture change process.
The
CVF also employs a reliable and validated instrument, the Organizational
Culture Assessment Instrument (OCAI), for diagnosing culture. Cameron and Quinn (2006) collected cultural
profiles using the OCAI from more than 3,000 organizations to develop “typical”
dominant culture types for organizations from a number of sectors. The
instrument has been used in numerous organizational studies that have all
tested the reliability and validity of both the instrument and the approach (Kalliath, Bluedorn, &
Gillespie, 1999; Peterson, Cameron, Spencer, & White, 1991; Quinn & Spreitzer, 1991; Yeung, Brockbank, & Ulrich, 1991; Zammuto
& Krakower, 1991). Cameron and Freeman (1991)
produced evidence for the validity of the OCAI in their study of organizational
culture in 334 institutions of higher education. Zammuto and Krakower (1991) used this instrument to
investigate the culture of higher education institutions. Using the CVF offered
an opportunity to compare the library findings to these “average” dominant
cultures in other higher education organizations, thus providing benchmark
data.
As we noted elsewhere (Shepstone & Currie, 2006)
the methodology is appealing in its simplicity both in application and
interpretation. The OCAI is easy for participants to complete and
straightforward for researchers to score and analyze. The ability to
graphically represent or plot the scores helps to describe and communicate the
findings in a meaningful way and stimulates a high level of interest and
engagement in the organizational assessment (Varner, 1996). A description
of the CVF used in this study is provided in the Appendix.
The
OCAI was administered by questionnaire to all staff of each library inviting
their participation in the study. Part One of the questionnaire gathered
participant data for each institution. Part Two, the current organizational
culture assessment, required responses to six questions on the OCAI to reflect
perceptions of the current state of the library. The questions contained four
descriptions of academic libraries and respondents were to distribute 100
points among the four descriptions depending on how similar the descriptions
were to their library. Part Three required responses to the same six questions
scored according to how the library should be in five years in order to be
highly successful, thus identifying the preferred organizational culture.
In gathering participant data we were
interested in identifying possible subcultures among different groupings of
staff, such as by functional area, level of administrative responsibility,
years of service, age range, and generational “group.” An assurance of anonymity
for all respondents was issued. The questionnaire was distributed giving
participants two weeks to respond. Two subsequent follow-up notices were
distributed a week apart in an effort to increase the number of participants.
We hired a graduate student to score
the responses and plot the culture profiles for the U of S study, using the
instructions provided by Cameron and Quinn (2006). This work was completed by
the two researchers administering the study at Mount Royal and Carleton.
Results
In
reporting on the results we have included the U of S data from the 2006 study
for comparison purposes. Details of the responses received and the response
rates for each institution are provided in Table 1.
While
librarian responses at the three institutions (67%, 62%, and 73%) were
statistically significant, the response rates for the support staff were
considered too low to be statistically significant. We therefore limited our
analysis of the data to the librarian responses.
We
were unable to account for the low response rate for support staff across the
three institutions except to note that at the U of S the administration of the
questionnaire to support staff followed two other major staff surveys both on
campus and within the library, which suggests the low response rate might in
part be attributed to survey fatigue.
Table
1
Survey Responses
|
University of Saskatchewan |
Mount Royal College |
Carleton University |
Surveys distributed |
|
|
|
Librarians |
36 |
13 |
30 |
Support Staff |
109 |
45 |
76 |
Total |
145 |
58 |
106 |
Responses received |
|
|
|
Librarians |
24 |
8 |
22 |
Support Staff |
32 |
16 |
25 |
Total |
56 |
24 |
57 |
Response Rate |
|
|
|
Librarians |
67% |
62% |
73% |
Support Staff |
29% |
36% |
33% |
Total |
39% |
41% |
54% |
In
order to identify possible subcultures among different groupings of staff, we
collected participant data on functional unit, level of administrative
responsibility, public versus technical services affiliation, years of service,
etc. However, given the small subpopulation sizes involved and a requirement by
the research ethics review boards at each institution to guarantee anonymity of
respondents, we were not able to report these results.
This is one of the unfortunate limitations of case study research involving
small populations.
Using
the librarians’ scores on the OCAI, the
current and preferred organizational culture profiles for each library were
constructed by plotting the average scores for each alternative (Clan,
Adhocracy, Market, and Hierarchy) on the diagonal lines in each quadrant.
We drew culture profiles for each library to compare the current and preferred
cultures across the three libraries. (See Figure 1.)
Figure 1
Library culture profiles – librarians
When
interpreting the culture plots, an analysis of scoring should be sensitive to
differences of 10 points or more, according to Cameron and Quinn (2006). The
plots revealed three academic libraries with distinctly different current
cultures as perceived by the librarians in each, and three similar preferred
culture profiles.
Current
Cultures
At
the U of S Library, librarians scored the library highest in the Market
culture, indicating a focus on productivity, external positioning, competitive
actions, market leadership, achievement of measurable goals and targets, and a
prevailing concern with stability and control.
At
Carleton University Library, the library scored highest in the Hierarchy
culture, indicating a formalized and structured workplace where rules and
policies hold the organization together, procedures govern what people do,
leaders are coordinators and organizers, and maintenance of a smooth-running
organization, stability, predictability, and efficiency prevail.
Mount
Royal College Library scored highest in the Clan culture, characterized by a
focus on people and relationships, a sense of cohesion, participation, and
belonging, and an organization held together by loyalty and high commitment
where long-term goals, teamwork, consensus, and individual development are
valued and emphasized.
Preferred
Cultures
A
comparison of the preferred culture profiles for the three libraries revealed a
common desire for a transition to an Adhocracy culture (Mount Royal by 10
points, U of S by 27 points, and Carleton by 15 points). There was also a
preference for stronger elements of a Clan culture at Carleton University (by
10 points) and the U of S (by 11 points).
The
U of S Librarians preferred a culture with a reduced Market orientation and
increased Adhocracy elements such as innovation and autonomy, along with
increased Clan characteristics such as a focus on the individual and a more
personalized workplace. For Mount Royal Library the preference was for a
significant increase in innovation and autonomy of an Adhocracy culture with
maintenance of the existing Clan elements. Carleton University librarians
demonstrated a preference for increasing both Adhocracy and Clan elements and
significantly decreasing the prevailing Hierarchy culture.
Discussion
Organizational
Culture in the Higher Education Sector
Movement
toward a preferred organizational culture must consider the larger cultural and
political context in order to have success. It is instructive to consider the
organizational culture characteristics of the university within which the
library operates. Cameron and Quinn have mapped composite or common cultural
characteristics based on organizational type or sector. Academic libraries, as
integral parts of much larger organizations, are influenced by and reflective
of the cultural characteristics of their parent institution.
Research
that has explored organizational culture within academic settings (Baker et
al., 1997; Lysons, Hatherty,
& Mitchell, 1998; Pors, 2008) has derived a
common cultural profile of academic institutions. Post-secondary educational
organizations typically exhibit organizational cultures that are strong in
Adhocracy with an emphasis on Hierarchy characteristics (Cameron & Quinn,
2006). These competing values are a logical finding as post-secondary
institutions have extremely entrenched structures of hierarchy and rank while
engaged in the business of creating new knowledge and ideas through research
and teaching. The pursuit of simultaneous contradiction has been found to be
highly successful in colleges and universities in coping with conditions of
uncertainty, complexity, and turbulence.
A
desire for a stronger Adhocracy culture aligns with learning organizations. All
three of the libraries in this study, however, spoke to a desire to enhance or
maintain significantly high Clan cultural characteristics. This finding raises
questions about the ability to achieve this within a library in a parent
institution where Clan qualities might not be as valued or visible. More
precisely, to what degree are these three libraries congruent with their own parent-institutions’
cultural characteristics? Although this question was not explored in this
study, it may influence how the library participates in and supports the
mission of the institution, as well as how successfully the library adapts,
interacts, and works with other campus units, or how it supports and engages
with the students, faculty, and staff.
Organizational
Effectiveness
Organizations
tend to develop a dominant organizational culture over time as they adapt and
respond to challenges and changes in the environment. Paradoxically,
organizational culture creates both stability, by reinforcing continuity and
consistency through adherence to a set of consensual values, as well as
adaptability, by providing a set of principles to follow when designing
strategies to cope with new circumstances (Cameron & Quinn, 2006).
Cameron
and Quinn’s research emphasizes the need for organizational flexibility and
adaptability in order to draw on all four cultural quadrant skills and values,
and argues that it is in the tension and balance of competing values that
organizations are best able to maintain effectiveness and organizational
health. While there may be dominant cultural characteristics more appropriate
to an individual organization or particular type of institution, it is
important for organizations to be able to draw on the full range of resources
and competing characteristics, depending on the situation and need.
Organizational
effectiveness is inherently paradoxical. To be effective, an organization must
possess attributes that are simultaneously contradictory, even mutually
exclusive (Cameron, 1986). It follows then that those in leadership positions
must be able to draw upon skills and strategies from a similar range of
competing perspectives. Understanding when to shift foci from internal to
external, from process-based to creative, are important competencies and
abilities for leaders to exercise.
Conclusions
Our
research was undertaken to identify the current and preferred organizational
cultures of three Canadian academic libraries, and to suggest strategies
appropriate for initiating planning and developing leadership skills and
attributes aligned with the preferred culture of each library.
Understanding
the existing culture, and identifying the type of culture preferred by library
staff, is a first step in achieving a culture change. By focusing on the area
of incongruence between the current and preferred cultures, the changes that
are desired can be identified. The evidence gathered about existing and
preferred cultural traits can be used to guide strategy development, priority
setting and planning, and the development of key leadership abilities and
skills for libraries.
Developing Institution-Specific and Culturally
Responsive Strategies.
It
is important to identify the behaviours and competencies that are needed to
reflect the new culture. For the U of S study we mapped the leadership roles
and managerial competencies to the quadrants of the CVF to illustrate the
behaviours leaders and managers at all levels should adopt and where to focus
their skill development (Shepstone & Currie, 2008). Given the similar
cultural findings at Carleton and Mount Royal libraries we believe this list of
competencies and attributes would be relevant in these libraries.
For
the U of S library we developed an action plan with strategies that address
innovation, continuous improvement, teamwork, interpersonal relationships, and
staff development – all characteristics of the Adhocracy and Clan cultures
desired by the U of S librarians. In order to develop the desired cultural
characteristics of Adhocracy and Clan cultures at the Mount Royal and Carleton
libraries, we propose the following key strategies to help this culture change
process unfold (Table 2).
Table 2
Key Strategies for Building Clan and Adhocracy Cultures a
Building Clan – “collaborate” |
Building Adhocracy – “create” |
Focus on teams, relationship building, and staff
development: Teams: ·
Build cross-functional teamwork opportunities ·
Develop programs to increase teambuilding skill ·
Emphasize inter-unit mobility and cross-functional communication Relationship Building: ·
Improve relations between front-line and support operations ·
Build inter-unit staff
relationships and develop expectations for working together ·
Improve communication and
reduce “silos” between faculty/staff and unit/area staff ·
Identify items needing
coordination and collaboration between units Staff Development: ·
Expand staff involvement in planning, decision making & problem
solving ·
Establish operational and strategic planning groups &
opportunities – communicate to leaders how strategic pressures are impacting
the library and how this might impact their roles ·
Empower front-line staff and supervisors to make key decisions and
react quickly to emerging needs ·
Provide an employee recognition system that recognizes contributions
and commitment |
Focus on the future, innovation, and continuous
improvement: Future: ·
Revisit organizational values and vision to encourage a focus on the
future ·
Appoint champions/leads
responsible for monitoring /tracking major issues and identifying most
advantageous areas for growth and development ·
Focus on
forecasting/anticipating and exceeding client needs and new expectations ·
Plan for long and short term
and ensure the process stretches current assumptions Innovation: ·
Ensure vision statement inspires creative initiative ·
Develop ways to encourage,
measure, and reward innovative behaviour of individuals and teams ·
Recognize those activities
that help ideas get developed and adopted ·
Provide opportunities for
staff to share new and experimental ideas. Celebrate trial-and-error learning
and take opportunities to learn from failure Continuous Improvement: ·
Encourage discussion on creating and implementing change, and
implement process improvement ·
Move to flexible structures
that emphasize adaptability, agility, and creativity ·
Focus on the library as a
learning organization and make changes to increase the capacity to learn more
effectively ·
Task front-line staff with
conceptualizing new strategies for expanding/improving services |
a Based on:
Cameron, K., and Quinn, R. (2006). Diagnosing and Changing Organizational
Culture Based on the Competing Values Framework. Rev. ed.
San Francisco: Jossey-Bass.
The
evidence gathered from our research has confirmed and informed strategic
planning and implementation at Mount Royal and provided a visual representation
and reminder for what is needed to successfully move closer to an Adhocracy
culture while maintaining and fostering the existing Clan elements in the face
of rapid growth, diversification, and transformation as the institution
undergoes the transition from college to university status.
This
has translated into placing a greater emphasis on and support for individually
focused professional and skill development and for an expansion of continuous
learning and leadership opportunities. Faculty are expanding their academic
autonomy through newly formalized programs of scholarship, and expanding
opportunities for teaching and for participation in shared, acting, or rotating
leadership roles. Project-based opportunities have been encouraged and new
committee chairing opportunities have been developed. For support staff the
emphasis has been on increasing staff engagement in planning and creating new
ways to ensure meaningful participation at the library and unit levels. Support
staff have been encouraged to accept roles on task
forces and projects, chair committees, and use opportunities for job enrichment
and project work to increase skills, flexibility, experience, and job
satisfaction.
At
Carleton University the results of the study have contributed to discussions on
strategic planning and organizational restructuring. Increasing the Clan
culture required expanding staff participation in planning, reviewing the most
significant gaps between the preferred culture and existing leadership styles,
and ensuring transparency in decision-making and use of feedback. This has
involved articulating what is currently done well, focusing on
interrelationships and building collaboration between departments, and adopting
more responsive and user-focused approaches. Supporting research and innovation
to build the desired Adhocracy culture has required moving from a focus on
boundaries and delineation of responsibilities to an articulation of
big-picture goals, clarification of leadership roles, and a re-examination of
resource allocation within the library.
We
undertook this research to generate a sampling of comparative data on
organizational culture in Canadian academic libraries. Our findings, based on
the perceptions of librarians, revealed different current cultural
characteristics but similar preferred cultural characteristics for three
academic libraries in Canada. Differences in institutional size, mandate, and
age did not seem to impact librarians’ cultural preferences among these three
libraries.
Further
research to analyze current and preferred cultures in other Canadian academic
libraries would be interesting to determine if the preference for a shift to
organizational cultures with a dominant Adhocracy culture supported by strong
Clan elements found in these three libraries, applies more broadly and could be
considered a national or sector-based trend.
Acknowledgements
The authors would like to acknowledge the
contribution of Pat Moore for her questionnaire administration and data
analysis at Carleton University Library.
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Appendix
The Competing Values Framework (CVF)
The
CVF distinguishes between two major intersecting dimensions in organizations.
The horizontal dimension reflects the extent to which an organization has a control
orientation – the degree of emphasis on flexibility, discretion, and dynamism
as opposed to stability, order, and control. The vertical dimension reflects
the extent to which the organization is focused on its internal or external
functioning – the degree of internal orientation, integration, and unity as
opposed to an external orientation, differentiation, and rivalry. These two
dimensions form four quadrants that represent distinct organizational
perspectives. Each quadrant is identified as a cultural type representing
opposite or competing assumptions, orientations, and values. Thus four dominant
culture types emerge from the framework. This is represented in Figure 2.
Figure
2
Competing Values Framework
Based on: Cameron, K., and Quinn, R. (2006). Diagnosing
and Changing Organizational Culture Based on the Competing Values Framework.
Rev. ed. San Francisco: Jossey-Bass.
The
Clan culture is typified by a friendly place to work where people share a lot
of themselves, leaders serve as mentors, the organization is held together by
loyalty and tradition, commitment is high, the emphasis is on the long-term
benefit of individual development, high cohesion and morale, and a premium is
placed on teamwork, participation, and consensus.
The
Adhocracy culture is characterized by a dynamic, entrepreneurial, and
creative workplace where people take risks, leaders are visionary and
innovative, the commitment to experimentation and innovation holds the
organization together, readiness for change and meeting new challenges is
important, and the emphasis is on being at the leading edge of new knowledge,
services, and products.
A
Market culture is a results-oriented workplace where leaders drive the
organization toward productivity, results, and profits, an emphasis on winning
holds the organization together, and the prevailing concern is on competitive
actions and achieving goals, targets, and increasing its competitive position.
The
Hierarchy culture is a formalized and structured place to work where formal
rules and policies bind the organization, procedures govern what people do,
effective leaders are good coordinators and organizers, maintenance of a
smooth-running organization is all important, and the long-term concerns are
stability, predictability, and efficiency.
The
Survey Instrument
The
Organizational Culture Assessment Instrument (OCAI) is a data-gathering
instrument based on six content dimensions which reflect the fundamental cultural
values and implicit assumptions about the way an organization functions:
·
the dominant characteristics of the
organization
·
leadership style
·
management of employees
·
organizational glue or bonding
mechanisms
·
strategic emphases
·
criteria of success
The
OCAI poses a series of statements that reflect the key elements in describing
organizational culture. When organizational members respond to questions about
these dimensions, the values underlying organizational culture can be
uncovered. Figure 3 provides a sample of the OCAI as used in the study.
Figure
3
Sample of OCAI
From
Cameron and Quinn (2006), Diagnosing and
Changing Organizational Culture: Based on the Competing Values Framework.
Rev .Ed. Jossey-Bass: San Francisco.