How to Get Focus Groups Talking: New Ideas That Will Stick

Authors

  • Elizabeth R Peterson University of Auckland
  • Kevin A. Barron Hewlett-Packard

Abstract

In this article the authors outline an innovative way of using sticky notes such as Post-its within focus groups to help facilitators stimulate discussion, draw out reluctant participants, structure information, and help produce a group outcome that all members feel they own. They outline how sticky notes can be used to generate information, check for understanding, and group and sort ideas.

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Published

2007-08-29

Issue

Vol. 6 No. 3 (2007)

Section

Insider Insights

License

The Creative Commons‐Attribution-NonCommercial-ShareAlike License 4.0 International applies to all works published by the International Journal of Qualitative Methods. Copyright for articles published in the International Journal of Qualitative Methods remains with the first author. Creative Commons License
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