How to Get Focus Groups Talking: New Ideas That Will Stick

  • Elizabeth R Peterson University of Auckland
  • Kevin A. Barron Hewlett-Packard

Abstract

In this article the authors outline an innovative way of using sticky notes such as Post-its within focus groups to help facilitators stimulate discussion, draw out reluctant participants, structure information, and help produce a group outcome that all members feel they own. They outline how sticky notes can be used to generate information, check for understanding, and group and sort ideas.
Published
2007-08-29
Section
Insider Insights