Branding China to the World: A Pilot Study on China in the 2009 UN Copenhagen Climate Change Conference
DOI:
https://doi.org/10.29173/md24837Abstract
This study pilots an appraisal analysis of news articles on environmental reports from China Daily, with its twofold purpose to 1) examine the ideological discursive construction of China’s image in China Daily, and 2) show how attitudes encoded in news articles can be unveiled through the use of linguistic tools provided by the appraisal theory of Martin and White. The results showed that the contrast of a positive China vs. a negative US constituted a dominant pattern in the analyzed article on Copenhagen conference, which coincided with the "otherization" strategy in Western press. It is also showed that the appraisal analysis conducted in this paper was very productive and strong in revealing the image of China constructed in the China Daily news article analyzed, as well as the detailed way of the image construction through lexicogrammatical items of affect, judgment and appreciation.
Downloads
Published
Issue
Section
License
Authors retain copyright and grant the journal right of the first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Multilingual Discourses.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Multilingual Discourses.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access). However, Multilingual Discourses has to be acknowledged as the first publication of a given work, providing a link to the original publication in Multilingual Discourses.
All quoted material, including any visual information such as images, video, figures, and tables must comply with the fair-dealing copyright law in Canada.
For more information, please consult the University of Alberta Copyright Information and Guidelines
Multilingual Discourses ISSN 1929-1515