The Image of Croatian School Librarians in the Professional Public

Abstract

This paper consists of research on the perception of school librarians in the professional public. The paper has shown that the problem of insufficient visibility of the school librarian's field is not of such importance in its professional public, contrary to the opinion of school librarians, and that the image of school librarians is positive, somewhat more positive in the educational public than in the library public. The paper also provides recommendations regarding the development of a communication strategy.