Using website stickiness strategy to stick online readers: Web-based RPG Reading

Abstract

In this study, we would like the readers to conduct online-reading using the method of role-playing. We chose the Journey to the West, one of China’s four greatest classic literatures, as the material in this experiment. The readers will take on the role of the main hero of the book, Sun-wu-kong, while reading, experiencing, and exploring the story. We wish to discuss topics relevant to website stickiness and characteristics of online game and in turn to understand the acceptance of Web-based RPG Reading style.