Hope Beats Fear? : The Assent of the Saskatchewan Party to Power and the Fall of the NDP
DOI:
https://doi.org/10.29173/agora18911Keywords:
Party Politics, Political MarketingAbstract
The purpose of this paper is to trace the assent of the Saskatchewan Party and examine their current success in the province that has been historically hostile to conservative parties of any iteration. Saskatchewan’s “Natural Governing Party” has long been considered the NDP, and the province’s political culture has been long entrenched with a social democratic lean. This paper builds on and applies the work of Dr Jared Wesley and Michael Moyes in “Selling Social Democracy: Branding the Political Left in Canada” to the context of Saskatchewan and the Sask Party. This paper looks at the tactics and success of political branding and shows how the Sask Party used many of the same branding techniques traditionally used by left wing parties all across the country to great success.
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.