“My Way”: Piloting an Online Focus Group

Authors

  • Jennifer Oringderff The Robert Gordon University

Abstract

In this article, the author outlines a method of online data collection. The pros and cons of using online focus groups to collect information from a geographically diverse population are discussed.

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Published

2008-12-02

Issue

Vol. 3 No. 3 (2004)

Section

Insider Insights

License

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