A Scheme for Analyzing the Results of Focus Groups
Résumé
In this article the author presents a scheme that can be used to evaluate the results of focus groups. The novel feature of the scheme is that it involves the situational factors in the analysis: interactional factors, the environment, time factors, the content, personal characteristics of the participants, and the characteristics of the moderator. The author argues that it is worth taking these into account in making an analysis. If the analysis incorporates recognition that the data used are not independent of the concrete situation but are to be seen in context, the conclusions can be richer and more useful.Téléchargements
Publié-e
2007-12-19
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Articles
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The Creative Commons‐Attribution-NonCommercial-ShareAlike License 4.0 International applies to all works published by the International Journal of Qualitative Methods. Copyright for articles published in the International Journal of Qualitative Methods remains with the first author.It is the responsibility of the author, not the IJQM, to obtain permission to use any previously published and/or copyrighted material.