Latte Grande, No Sprinkles: An Exploratory Observational Study of Customer Behaviour at Chapters Bookstores

Authors

  • Christopher M. Dixon The University of Western Ontario
  • Lynee (E.F.) McKechnie The University of Western Ontario
  • Laura J. Miller The University of Western Ontario
  • Paulette M. Rothbauer The University of Western Ontario

DOI:

https://doi.org/10.29173/cais482

Abstract

While the dramatic growth of book superstores has been of great concern to public libraries, there has been little serious research about what people actually do in bookstores. How much are their behaviours like those that typically occur in libraries? To what extent are they different? To answer these questions an unobtrusive observational study is underway at three Chapters bookstores in two large Ontario cities.

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Published

2013-10-15

How to Cite

Dixon, C. M., McKechnie, L. (E.F.), Miller, L. J., & Rothbauer, P. M. (2013). Latte Grande, No Sprinkles: An Exploratory Observational Study of Customer Behaviour at Chapters Bookstores. Proceedings of the Annual Conference of CAIS / Actes Du congrès Annuel De l’ACSI. https://doi.org/10.29173/cais482

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Section

Articles