Environmental Scanning by Canadian CEOs
From the 1994 CAIS Conference:
The Information Industry in Transition
McGill University, Montreal, Quebec. May 25 - 27, 1994.
CEOs scan the external environment for information about events and trends in order to plan the organization's future courses of action. This study investigates how CEOs in the Canadian telecommunications industry acquire and use information about the business environment. The amount of scanning was found to be related to the perceived uncertainty of the environment.