Breakthrough Branding: Positioning your library to survive and thrive

Authors

  • Laura Hochheim University of Manitoba Libraries

DOI:

https://doi.org/10.5596/c15-026

Keywords:

branding, marketing, positioning, library brand

Author Biography

Laura Hochheim, University of Manitoba Libraries

Laura Hochheim is the Acting Librarian at the Seven Oaks General Hospital Library, part of the University of Manitoba Library System.

References

DeRosa, Cathy, and Jenny Johnson. From Awareness to Funding: A Study of Library Support in America. Dublin, Ohio: Online Computer Library Center; c2008. https://www.oclc.org/reports/funding.en.html

Public Agenda. Long Overdue: A Fresh Look at Public Attitudes about Libraries in the 21st Century. www.publicagenda.org/reports/long-overdue.

Downloads

Published

2015-11-24

How to Cite

Hochheim, L. (2015). Breakthrough Branding: Positioning your library to survive and thrive. Journal of the Canadian Health Libraries Association / Journal De l’Association Des bibliothèques De La Santé Du Canada, 36(3). https://doi.org/10.5596/c15-026

Issue

Section

Book Reviews