Breakthrough Branding: Positioning your library to survive and thrive

Laura Hochheim

Keywords


branding; marketing; positioning; library brand

Full Text:

HTML PDF

References


DeRosa, Cathy, and Jenny Johnson. From Awareness to Funding: A Study of Library Support in America. Dublin, Ohio: Online Computer Library Center; c2008. https://www.oclc.org/reports/funding.en.html

Public Agenda. Long Overdue: A Fresh Look at Public Attitudes about Libraries in the 21st Century. www.publicagenda.org/reports/long-overdue.




DOI: http://dx.doi.org/10.5596/c15-026

Refbacks

  • There are currently no refbacks.




 

JCHLA/JABSC | CHLA/ABSC on Twitter