Breakthrough Branding: Positioning your library to survive and thrive

  • Laura Hochheim University of Manitoba Libraries
Keywords: branding, marketing, positioning, library brand

Author Biography

Laura Hochheim, University of Manitoba Libraries
Laura Hochheim is the Acting Librarian at the Seven Oaks General Hospital Library, part of the University of Manitoba Library System.

References

DeRosa, Cathy, and Jenny Johnson. From Awareness to Funding: A Study of Library Support in America. Dublin, Ohio: Online Computer Library Center; c2008. https://www.oclc.org/reports/funding.en.html

Public Agenda. Long Overdue: A Fresh Look at Public Attitudes about Libraries in the 21st Century. www.publicagenda.org/reports/long-overdue.
Published
2015-11-24
How to Cite
Hochheim, L. (2015). Breakthrough Branding: Positioning your library to survive and thrive. Journal of the Canadian Health Libraries Association / Journal De L’Association Des Bibliothèques De La Santé Du Canada, 36(3). https://doi.org/10.5596/c15-026
Section
Book Reviews