Breakthrough Branding: Positioning your library to survive and thrive

Auteurs-es

  • Laura Hochheim University of Manitoba Libraries

DOI :

https://doi.org/10.5596/c15-026

Mots-clés :

branding, marketing, positioning, library brand

Biographie de l'auteur-e

Laura Hochheim, University of Manitoba Libraries

Laura Hochheim is the Acting Librarian at the Seven Oaks General Hospital Library, part of the University of Manitoba Library System.

Références

DeRosa, Cathy, and Jenny Johnson. From Awareness to Funding: A Study of Library Support in America. Dublin, Ohio: Online Computer Library Center; c2008. https://www.oclc.org/reports/funding.en.html

Public Agenda. Long Overdue: A Fresh Look at Public Attitudes about Libraries in the 21st Century. www.publicagenda.org/reports/long-overdue.

Téléchargements

Publié-e

2015-11-24

Comment citer

Hochheim, L. (2015). Breakthrough Branding: Positioning your library to survive and thrive. Journal De l’Association Des bibliothèques De La Santé Du Canada Journal of the Canadian Health Libraries Association, 36(3). https://doi.org/10.5596/c15-026

Numéro

Vol. 36 No. 3 (2015)

Rubrique

Critiques de livres

Licence

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