Users' Perceptions of Social Issues and the Representation and Inclination to Use Social Video

Dan Albertson

Abstract


Associations between users' presumptions of social issues, video representations, and inclinations to use video in social contexts are explored. A total of 330 online surveys were collected and quantitatively analyzed. Results produced significant findings and correlations between the variables of the study. Implications include connecting perspectives of interface evaluation with connotations of social contexts.

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