Perceptions of  Clickbait: A Q - Methodology Approach

Yimin Chen; Victoria Rubin

doi:10.29173/cais1046

Perceptions of Clickbait: A Q - Methodology Approach

Authors

Yimin Chen
Victoria Rubin

DOI:

https://doi.org/10.29173/cais1046

Abstract

Clickbait is a class of internet content characterized by attention-grabbing headlines, but is criticized for being shallow, misleading, or deceptive. Information sciences can offer a range of solutions to clickbaiting, but the field lacks a concrete, unifying definition of the phenomenon. This posteraddresses this need by investigating perceptions and understandings of clickbait through Q-methodology.

Published

2018-08-15

How to Cite

Chen, Y., & Rubin, V. (2018). Perceptions of Clickbait: A Q - Methodology Approach. Proceedings of the Annual Conference of CAIS Actes Du congrès Annuel De l’ACSI. https://doi.org/10.29173/cais1046