Perceptions of Clickbait: A Q - Methodology Approach

Yimin Chen, Victoria Rubin


Clickbait is a class of internet content characterized by attention-grabbing headlines, but is criticized for being shallow, misleading, or deceptive. Information sciences can offer a range of solutions to clickbaiting, but the field lacks a concrete, unifying definition of the phenomenon. This posteraddresses this need by investigating perceptions and understandings of clickbait through Q-methodology.


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