Digital Search and Health Insurance Literacy in the U.S.

Authors

  • Amanda Lockett University of South Carolina
  • Samaneh Borji University of South Carolina

DOI:

https://doi.org/10.29173/cais1916

Keywords:

health insurance, health insurance literacy, health information, artificial intelligence, search evaluation

Abstract

This research focuses on the impact of digital search on health information, primarily health insurance and health insurance literacy (HIL). Through the use of Methods AGI, a Google search simulation software, our study examined the health insurance search of young adults 18-25 and evaluated their literacy using the health insurance literacy measure (HILM). With the marketing of AI to mass audiences and its introduction as a tool for search, this study incorporated AI into the search simulation and measured AI interaction and its impact (if any) on the HIL of the participants.

 

Recherche numérique et littératie en matière d'assurance maladie aux États-Unis

Résumé
Cette étude se concentre sur l'impact de la recherche numérique sur l'information médicale, principalement l'information sur l'assurance maladie et la compréhension du système d'assurance maladie. Par le biais de l'utilisation d'un simulateur du moteur de recherche Google, cette étude a examiné la recherche d'informations médicales par les jeunes adultes qui ont entre 18 et 25 ans, et a évalué leur littératie en employant l'outil de mesure de la compréhension de l'assurance maladie (HILM). En raison de la commercialisation de l'IA au grand public et de son introduction en tant qu'outil de recherche, cette étude a incorporé l'IA dans la simulation de recherche et a mesuré si celle-ci avait un impact sur le développement de la compréhension du système d'assurance maladie chez les participants.

Mots-clés
Assurance maladie; Connaissances sur l'assurance maladie; Information médicale, Intelligence artificielle; Évaluation de recherche

References

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Published

2025-05-23

How to Cite

Lockett, A., & Borji, S. (2025). Digital Search and Health Insurance Literacy in the U.S. Proceedings of the Annual Conference of CAIS Actes Du congrès Annuel De l’ACSI. https://doi.org/10.29173/cais1916

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