Analysis of Question Type Can Help Inform Chat Staffing Decisions
A Review of:
Meert-Williston, D., & Sandieson, R. (2019). Online Chat Reference: Question Type and the Implication for Staffing in a Large Academic Library. The Reference Librarian, 60(1), 51-61. http://www.tandfonline.com/doi/full/10.1080/02763877.2018.1515688
Objective – Determine the type of online chat questions to help inform staffing decisions for chat reference service considering their library’s service mandate.
Design – Content analysis of consortial online chat questions.
Setting – Large academic library in Canada.
Subjects – Analysis included 2,734 chat question transcripts.
Methods – The authors analyzed chat question transcripts from patrons at the institution for the period of time from September 2013 to August 2014. The authors coded transcripts by question type using a coding tool created by the authors. For transcripts that fit more than one question type, the authors chose the most prominent type.
Main Results – The authors coded the chat questions as follows: service (51%), reference (25%), citation (9%), technology (7%), and miscellaneous (8%). The majority of service questions were informational, followed by account related questions. Most of the reference chat questions were ready reference with only 16% (4% of the total number of chat questions) being in-depth. After removing miscellaneous questions, those that required a high level of expertise (in-depth reference, instructional, copyright, or citation) equaled 19%.
Conclusion – At this institution, one in five chat questions needed a high level of expertise. Library assistants with sufficient expertise could effectively answer circulation and general reference questions. With training they could triage complex questions.
Copyright (c) 2020 Heather MacDonald
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