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This article argues that the key challenge raised by digital culture is not about skill and technique or technology, but about participation; therefore, the issue of digital ethics is both a social justice and core curriculum issue. Three foundational claims about digital ethics are posited: They must address both ideology and social relations; acknowledge that the personal is related to often-invisible economic exchanges; and cannot exist without a shared normative vision. The article closes with a call for a deliberative democratic dialogue and debate about what constitutes a just, ethical, and life-sustaining world in the face of a digital corporate order.
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