An Analysis of Human Images and Advertisements in Four Popular Children’s Magazines

Kay A. Chick, Maxwell W. Hunter


Magazines are among the most widely read literacy materials for students, and visual imagery in magazines is a significant element in communication. This pilot study analyzes the human images and advertisements in four popular children’s magazines. Images were assessed for age, gender, action portrayed, and advertising status. Advertisements were also analyzed for type of product. Findings indicate significant gender and age differences, and more human images engaged in sports than any other activity. Advertisements incorporated significantly more male images and products most
often promoted included computer games, candy and gum, and TV, movies, and videos. Implications for schools, teachers, and librarians are considered.


advertisements; images; children's magazines

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