Translation of Hollywood film titles: Implications of Culture-Specific Items in Greater China
DOI:
https://doi.org/10.21992/tc29563Abstract
In view of the lack of updated analysis on film title translation in Greater China, the present study attempted to investigate translation of culture-specific items in Hollywood film titles among three regions of Greater China: Mainland China, Hong Kong and Taiwan. From 1989 to 2018, a film title database was built, comprising of 2472 source texts and over 7410 target texts. Culture-specific items were identified and classified into five themes, namely toponym; anthroponym and fictional character; forms of entertainment; means of transportation; and social taboos. Analysis was in two tiers: First, translation methods under each theme was compared within target regions. Second, corresponding cultural implications of the three target regions were discussed using the concept of glocalisation. In a translational perspective, adaptation was highly favoured by Hong Kong under film title translation, whereas transliterations and literal translations were preferred by Mainland China. In a cultural perspective, both Mainland China and Hong Kong were found to preserve local cultures via translation. While Mainland China attempted to protect the purity of Chinese language through using transliterations and literal translations, Hong Kong used Cantonese slangs and jargons to replace culture-specific items in source text. Different from the former regions, Taiwan adopted exotic and explicit translation of social taboos. The present research sheds new light on Translation Studies research by analyzing film title translation in a sociocultural perspective, and thus can offer stakeholders in the film industry to appreciate translation in another perspective.
Downloads
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms: a.Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. b.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. c.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).