Instruction: Teaching or Marketing?

Authors

  • Susan B. Ardis

DOI:

https://doi.org/10.29173/istl2020

Abstract

Presents views on library instruction. Scope of teaching; Comparison between the goals of marketing and library instruction; Reason information literacy instruction is considered a form of marketing.

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References

Ardis, Susan B. 2003. A tale of two classes: teaching science and technology reference sources both traditionally and through distance education.Issues In Science and Technology Librarianship 37. [Online]. Available: http://www.istl.org/03-spring/article7.html [Accessed May 5, 2005].

American Library Association. 2003. Characteristics of Programs of Information Literacy that Illustrate Best Practices: A Guideline. Category 9: Outreach 2003. {http://www.ala.org/ala/mgrps/divs/acrl/standards/characteristics.cfm}. [Accessed May 9, 2005].

Australian Scholarship in Teaching Project. What is Scholarly Teaching? {http://web.archive.org/web/20120320181425/http://www.clt.uts.edu.au/Scholarship/What.is.Scholarly.Teaching.htm} [Accessed May 9, 2005].

Davis, Barbara Gross. 1993. Making use of alternatives to lecturing. In Tools for Teaching. San Francisco: Jossey-Bass.

Flood, Barbara J. Molly, Joy K. 1990. The Professor Business: A Teaching Primer for Faculty. Medford NJ : Learned Information.

Lyons, Richard E. et al. 2003. Teaching College in an Age of Accountability. Boston: Allyn and Bacon.

McKeachie, Wibert J. et. al. 2002. McKeachie's Teaching Tips. 11th ed., Boston: Houghton Mifflin.

Mullins, Patricia A. 2001. Using outside speakers in the classroom. APS Observer 14(8). [Online.] Available: {http://www.psychologicalscience.org/teaching/tips/tips_1001.cfm} [Accessed May 9, 2005].

Reis, Richard M. 1997. Tomorrow's Professor: Preparing for Academic Careers in Science and Engineering. Piscataway NJ: IEEE Press.

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Published

2005-03-01

How to Cite

Ardis, S. B. (2005). Instruction: Teaching or Marketing?. Issues in Science and Technology Librarianship, (42). https://doi.org/10.29173/istl2020

Issue

No. 42 (2005): Spring 2005 (Theme: Open Access Journals)

Section

Viewpoints

License

While ISTL has always been open access and authors have always retained the copyright of their papers without restrictions, articles in issues prior to no.75 were not licensed with Creative Commons licenses. Since issue no. 75 (Winter 2014), ISTL has licensed its work through Creative Commons licenses. Please refer to the Copyright and Licensing Information page for more information.

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