Instruction: Teaching or Marketing?

Authors

  • Susan B. Ardis

DOI:

https://doi.org/10.29173/istl2020

Abstract

Presents views on library instruction. Scope of teaching; Comparison between the goals of marketing and library instruction; Reason information literacy instruction is considered a form of marketing.

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References

Ardis, Susan B. 2003. A tale of two classes: teaching science and technology reference sources both traditionally and through distance education.Issues In Science and Technology Librarianship 37. [Online]. Available: http://www.istl.org/03-spring/article7.html [Accessed May 5, 2005].

American Library Association. 2003. Characteristics of Programs of Information Literacy that Illustrate Best Practices: A Guideline. Category 9: Outreach 2003. {http://www.ala.org/ala/mgrps/divs/acrl/standards/characteristics.cfm}. [Accessed May 9, 2005].

Australian Scholarship in Teaching Project. What is Scholarly Teaching? {http://web.archive.org/web/20120320181425/http://www.clt.uts.edu.au/Scholarship/What.is.Scholarly.Teaching.htm} [Accessed May 9, 2005].

Davis, Barbara Gross. 1993. Making use of alternatives to lecturing. In Tools for Teaching. San Francisco: Jossey-Bass.

Flood, Barbara J. Molly, Joy K. 1990. The Professor Business: A Teaching Primer for Faculty. Medford NJ : Learned Information.

Lyons, Richard E. et al. 2003. Teaching College in an Age of Accountability. Boston: Allyn and Bacon.

McKeachie, Wibert J. et. al. 2002. McKeachie's Teaching Tips. 11th ed., Boston: Houghton Mifflin.

Mullins, Patricia A. 2001. Using outside speakers in the classroom. APS Observer 14(8). [Online.] Available: {http://www.psychologicalscience.org/teaching/tips/tips_1001.cfm} [Accessed May 9, 2005].

Reis, Richard M. 1997. Tomorrow's Professor: Preparing for Academic Careers in Science and Engineering. Piscataway NJ: IEEE Press.

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Published

2005-03-01

How to Cite

Ardis, S. B. (2005). Instruction: Teaching or Marketing?. Issues in Science and Technology Librarianship, (42). https://doi.org/10.29173/istl2020
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